RA: Not beer, but its still a vice.

I almost did another beer commercial, but I resisted. I really recommend checking out this commercial. It was an advertisement for XBox that was banned from television, but was very, very widely watched on the internet. That particular upload has more than 900k views for it. There are two things you could ask for this, one about the ad itself, and one about the method in distributing it. Since the latter is more intriguing, that's what this RA will be about.
WATCO placing a commercial online on the memorability and visibility of the ad?
Enthymeme: Placing a commercial online will increase the memorability and visibility of an ad because placing a banned commercial online will put the commercial where the target audience is.
Implicit Assumption: Anything that puts the commercial where the target audience is will increase the memorability and visibility of an ad.
Intended Audience: The intended audience of the ad is geeks, video gamers, and other people that would spend a great deal of time on electronic devices.
The intended audience for this argument would be the stockholders and other inquiring minds in the company when they find out their expensive ad is banned from television.
Logos: Which is all you can really give right now for this argument I’m building. The ad itself is pathos, ethos, and logos, but we’re arguing the idea of putting a banned ad online to get full benefits. And the logos for that is the results they received when this ad went on youtube and other such places. Ethos would have come from the advertising agency itself and pathos doesn’t work in a big business setting.
Sorry, this was a slightly different RA, but I hope it still made sense.