RA: Music Videos

RA: Music Videos

So I’ve realized that most music videos seem to be sponsored by some kind of corporation. The thing is, it’s not a big advertisement for the product. You might see the product for 3 seconds. And music videos are expensive. Is it worth advertising in music videos to get that 3-second close-up of a Nike swoosh on Cassie’s shoes?

WATCO using music videos as advertising on prospective consumers?

Using music videos as advertising can bring in prospective consumers because using music videos as advertising associates the brand with a celebrity and people will voluntarily watch music videos several times.

Implicit assumption: Anything that associates a brand with a celebrity that people will voluntarily watch several times will bring in prospective consumers.

Ethos: Associates a brand name with a famous singer that people want to emulate. For example, the most recent music video I watched was with Cassie, in her Me & U video. She wore Nike shoes. Man, if wearing Nike shoes really would get me a body like hers, I’d be very willing to buy them…

Pathos: Whatever’s being advertised is always being used and is shown as very functional. Maybe that’s logos…